We approached our long-term partners, ABInBev, with a concept for a flavoured beer in South Africa after the category’s massive success in Mauritius. We did strategy, name generation, ergonomic form, and design for the iconic and memorable Flying Fish beer brand. We also consistently provided below-the-line support via promotions and sponsorship design, effectively keeping the quirky nature of the brand consistent throughout the line.
See our point-of-sale designs for Flying Fish here:
Flying Fish Point of Sale