corporate identity & digital
IMI is the largest integrated maritime yard in MENA, offering vessel and rig new builds, maintenance, repair and overhaul.
Their objective was to create a unique partnership of recognised global industry leaders in both manufacturing and operations delivering technical insights, supply chain efficiencies and collaboration. Berge Farrell needed to develop a communications strategy and brand world that could credibly set out to achieve these objectives.
• A comprehensive brand strategy including competitive analysis, brand position and USP
• Messaging by stakeholder group
• Brand creation, design, architecture and application (PowerPoint, physical space design, stationery, wearables etc.)
• Website design and programing
• Digital asset creation and design