The New Face of Black Cat Peanut Butter

In the dynamic world of consumer goods, staying relevant is key to remain South Africa’s most loved peanut butter. For a household name like Black Cat Peanut Butter, synonymous with quality and taste, a rebrand isn’t just a cosmetic make over; it’s a strategic move to solidify its position in the hearts and minds of […]

Novel Non-Metallic Solutions

A NOVEL JOURNEY UNIFYING VISION THE JOINT VENTURE OF SAUDI ARAMCO AND BAKER HUGHES Novel Non-Metallic Solutions was born of a joint venture between two formidable companies. The first: Saudi Aramco, the largest company in Saudi Arabia’s oil industry and the third largest company in the world (by market cap) which has served as the […]

Packaging as your brands “Silent Salesman”

Join Berge Farrell APAC MD John Chan as he chats to the Bringing Business to Retail Founder Salena Knight about the power of effective packaging to influence a customer’s buying decisions. ***Berge Farrell APAC is an independent global brand design agency. With over two decades of working with CPG / FMCG brands, we have a deep […]

Guiding Bupa’s Digital Transformation

Bupa is an international healthcare company with 38 million customers and 85 000 employees worldwide, with its headquarters in London, UK. Their business focuses on health insurance, health provision (dental centers, outpatient clinics, private hospitals, GP services, digital health, health assessment services), and aged care. Moving such a big company from paper and email-based communication […]

A New Design for Carlsberg Moussy Flavoured Malt Drink

In response to an ageing pack in the market, Moussy felt the need to reinvent itself. Berge Farrell suggested the slimline can as the vehicle, much in line with other products competing in similar categories which had created modern, energetic representations of themselves. The Moussy font was sacrosanct as we felt it still had significant […]